Are there healthy snack alternatives to the 'industrial four o'clock' at that crucial time of the day when your child is filling up with energy to have fun in the mountains, play outside or go to training; but also at that crucial time of life when they are building robust health and good habits! Childhood is an absolutely pivotal period in the construction of a human being. It is at this precise age that good and bad habits are deeply rooted. It is during this chapter of innocence and discovery that the passion for the great outdoors is born and the foundations of robust health are laid. During these essential years, the little sportsmen and women learn to enjoy playing outdoors and to do themselves good by eating healthy. This first certainty is coupled with a second: the conviction that children cannot develop their awareness alone. They need to be educated about their tastes and palates. This is a task for parents but also for manufacturers.
"An 8-year-old child has already eaten more refined sugar than his grandfather has in his entire life" (Arte documentary "Sucre, le doux mensonge", April 2020)
A shocking figure that alerts us to the eating habits of our little athletes. This figure is the one that led to the creation of Baouw KIDS bars.